About Us

The SWF Group journey began over 30 years ago with one small retail store in a rural Victorian town and has since grown to multiple locations servicing business and retail customers from all over Australia. Our family owned and operated company is focused on supplying a wide range of quality workwear and safety products from well-known brands with the aim of ensuring “Safety at Work First” is achieved.

Our dedication to providing exceptional service coupled with excellent stock holdings of all core products makes SWF Group a desired supply partner of many companies across varied industries.



Why Choose SWF Group?

  • Fast Service - we carry bulk stock of your 'most used' items so that orders can be dispatched within 24 hours of being received with minimal back-orders!
  • Quality Products - our product range has been carefully selected from reputable suppliers and proven in the workplace for many years.
  • Attention To Detail - from the showroom to the warehouse we go that extra mile for you to ensure that what you receive exceeds expectations.
  • Competitive - our combined group buying power means we can offer you great deals on everyday products!  Ask us for a quote!
  • Local - we're always here when you need us!  We'll even save you the hassle and come to your workplace for on-site fit-outs or safety demonstrations.
  • Great Values - we have a strong culture of continuous improvement and are always looking to advance our products & services to make your job easier.


SWF Group Mission Statement:

"To help you achieve safety at work first, through the dependable supply of quality, cost effective and hassle-free workplace safety solutions, specific to your workplace."

Workers at an outdoor work site on a road with machines

Trade Account

Whether you are a sole trader or business, having a trade account setup will help give you the best shopping experience with us.

Benefits of opening an account:

  • Approved commercial accounts receive extra time to pay from when goods are invoiced (payment due 25th of the month following date of invoice)
  • Quicker to order over the phone or online as your address and details are already setup in our system
  • Multiple users can access the one account, making ordering for multi-sites easy
  • Quick and accurate delivery of your orders
  • For more information, contact our Sales Team on sales@swfgroup.com.au

commercial credit application

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